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Abandoned Cart is one of the most unpleasant things for the online store that may happen. Attracting customers for an online store is a complex and expensive process, and therefore their loss during the purchase process negatively affects the return on marketing investments. Halexo Limited knows why it happens.
Inconvenient user interface
One of the most common reasons for leaving is low usability in your account. The user finds the goods he needs, adds them, and when he goes to the basket, he sees an incomprehensible control system for him and multi-stage authorization schemes. Naturally, this discourages the desire to make a purchase, especially if combined with other factors that reduce the attractiveness of the product or the credibility of the online store.
It’s vital to conduct a competitive analysis before development, as well as to study the most popular online stores not only in your niche. Be guided by the largest online trading platforms, creating an interface: firstly, most of your customers bought there and the interaction scheme is familiar to them, secondly, large trading Internet resources have been testing and simplifying the usability of your website for decades, making it more effective the first time – extremely difficult.
Bad conditions for making a purchase
Another common reason for leaving is the lack of a payment or delivery method suitable for the user. The solution is integrated into the site of the most popular payment systems in your region. This is a rather difficult technical solution to implement, and therefore, even at the stage of creating the site, care should be taken about the possibilities for scaling and expanding the functionality.
Complex registration process
Most Internet users perceive registration as an unpleasant necessity. Also, no one likes to share personal data. Therefore, the simpler and “painless” you make this process, the more buyers will go through to the end.
Lack of reminders
A commonplace but common reason for refusal – the user simply forgot to return to the site and complete the purchase process. This can be fixed using an automatic distribution system that sends registered users reminders that they still have items in their cart.
The use of the newsletter is also that with its help you can increase the number of repeat purchases. Use the database of email addresses of buyers to send messages about discounts and promotions. So you remind yourself and cause interest in the buyer.
The Internet user selects the product and adds it to the basket – Halexo Limited advises to do everything possible to have a positive result.
